[스크랩] AIDA MODEL: Apostrophe Accents

Posted on June 7, 2013 by ashleelaughlin

As a developing organization Apostrophe Accents is an open canvas for new strategies and ideas. It’s inviting logo design definitely reaches out to a very specific audience, but is lacking a central hub for communication. So far, the Facebook fanpage is up and running but there is no website or any other social avenues explored by this brand to date. For now, the easiest way to connect with Apostrophe Accents is via Facebook.

Is Apostrophe Accents utilizing the AIDA model?

A: Broadcast (Attention)

I: Social (Interest)

D: Recommendation (Desire)

A: Search (Action)

Apostrophe Accents is in the beginning phases and could undoubtedly thrust itself forward if this model is implemented into its business structure. Within the coming months, I would suggest focusing on web development so that there is a domain to broadcast. I’m sure the company could profit from the pay-per-click ads. By updating fans about promotions and brand development, Apostrophe could really strengthen its Social interest. There are a number of prerequisites that should be completed before the benefits of the AIDA model are recognized.

Lead generation is always trial and error, and in this organizations case, there has been a very simple informal exchange of interaction between company and fans (potential consumers) via Facebook. The only way this company can prosper by utilizing this method is by researching and strategically deciding on additional social avenues to pull in a greater audience.

출처: http://livelaughhappi.wordpress.com/2013/06/07/aida-model-apostrophe-accents/