•Amazon Prime8 makes me feel anything I need can be in my hands almost instantly.
•Evernote9 makes me feel I will never forget anything.
•Omnifocus10 makes me feel in control.
•Feedly11 makes me feel I am keeping up-to-date with the world around me.
•My iPhone makes me feel in touch with my friends and business.
참고: http://boagworld.com/business-strategy/user-experience-design/
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